The system
The machine behind fifty thousand affiliates
Torque builds you a sales force that recruits itself.
Torque is the name for how ERC Specialists was scaled. It is not a consultancy and it is not an MLM. It partners with a business that already works and builds the referral arm it does not have.
The network outlasted the company
- Commission-only affiliates
- 50,000Commission-only affiliates
- In sales, in three years
- $1.8BIn sales, in three years
- Small businesses kept open
- 73,000Small businesses kept open
What gets built
The whole referral arm, not advice about one
Comp plan
What people earn, and what they earn for who they bring in.
Portal
Where affiliates sign up, track what they are owed, and get paid.
Recruiting
The engine that finds them, and the people who find more of them.
Training and certification
One way of saying it, taught the same way every time.
Payouts
Fast, and on a schedule nobody has to chase.
Activation
The monthly work that keeps a signed affiliate from going quiet.
How it works
Six things built it. None of them were the comp plan.
- 01
Recruit recruiters
Pay people for who they bring in.
- 02
One breath
If someone new cannot explain the offer in one breath, they will not repeat it.
- 03
Pay fast
The day the money hits is the day they believe you.
- 04
Make managers
You stop leading reps and start leading the people who lead them. Nobody tells you when that switch happens.
- 05
Give them a reason
People work harder when the work matters. Ours kept 73,000 small businesses open.
- 06
Culture is what they say when you are not there
ERC Specialists has run its course. The group of people who built it still talk every day, and they hire each other.
Terms
How it is structured
- Equity or revenue share. Never a retainer.
- The same team that built the fifty thousand.
- A small number at a time, because that team can only do a few of them well.
Start a conversation
Tell me what you sell and how you sell it now. If it is a fit I will say so, and if it is not I will say that too.